Pharma Selling: What Doctors expect from Medical Sales Reps?
Sales representatives in the healthcare industry are expected to manage their “territories” as if they
How to conduct effective Pharmaceutical Market Research?
What is Market Research? Market research and marketing research are often confused and used interchangeably.
CTOs guide to Pharmaceutical CRM / SFA Vendor selection
The pharmaceutical industry is fast changing due to the expensive promotion and research & development
How to overcome Physician Objections on a Sales Call?
Objections from physicians are often seen as “hurdles” or a signal that inhibits a doctor
How handheld Tablets help in Pharma Consultative Sales?
Today, pharma sales rep must be very well informed about the indications, contraindications and interactions
Why Pharma needs to switch from Mass Marketing to CLM – Closed Loop Marketing?
The social, demographic and economic context in which the pharmaceutical industry operates is changing dramatically,
Is e-detailing the cure for less Face-time with Doctors?
Traditionally, one-to-one selling by pharmaceutical sales reps has been the primary means of communication and
Lessons from other Industries; for Top 6 Pharma Sales Force challenges
Sales forms the backbone of any pharmaceutical business. And it’s the Sales force that acts
How to build an army of Motivated Medical Sales Force?
In today’s increasingly complex pharmaceutical world; a highly motivated sales forces offer substantial performance improvement
Addressing 8 barriers to help drive Pharma Sales Force Effectiveness(SFE)
Sales efficiency & effectiveness improvements are the key drivers, for an efficient, effective sales force