How practical is a Mobile MR Reporting software for Pharma?
Mobile computing & real-time communication has been a traveling sales persons dream for years. In
Evolution of the Medical Representative Marketing Kit
Medical Representative is an important link in pharmaceutical industry. In Pharmaceutical selling, a medical representative
The road to Pharma KAM – Key Account Management
What’s wrong with the traditional go-to-market strategy? In the past – pharmaceutical companies used to
Need of the hour: Pharmaceutical Sales Training 2.0
Pharmaceutical sales representatives spend most of their time on the road, talking with pharmacists and
Generic CRM vs BYO vs Industry specific CRM for Pharma & Healthcare companies
Adopting a CRM system is a major decision that carries long-term strategic implications for a
In 2014, think Beyond Excel based Daily Reporting(DCR) for your MRs
Daily Call Reporting in Excel sheet Excel is a powerful & ubiquitous analytical tool for
Is the Pharmaceutical Medical Sales Rep an Endangered species?
As the multiple tiers of influence across healthcare networks continue to change and evolve, there
Demystifying Pharma SFE – Sales Force Effectiveness
Sales Force Effectiveness is a strategy that enables the sales force to target bulk of
How to collect & maintain physician profile for effective MCL targeting?
How to Target & Segment customers? Targeting is the process of segmenting the most valuable