How to conduct effective Pharmaceutical Market Research?
What is Market Research? Market research and marketing research are often confused and used interchangeably.
CTOs guide to Pharmaceutical CRM / SFA Vendor selection
The pharmaceutical industry is fast changing due to the expensive promotion and research & development
How to overcome Physician Objections on a Sales Call?
Objections from physicians are often seen as “hurdles” or a signal that inhibits a doctor
How handheld Tablets help in Pharma Consultative Sales?
Today, pharma sales rep must be very well informed about the indications, contraindications and interactions
Why Pharma needs to switch from Mass Marketing to CLM – Closed Loop Marketing?
The social, demographic and economic context in which the pharmaceutical industry operates is changing dramatically,
The road to Pharma KAM – Key Account Management
What’s wrong with the traditional go-to-market strategy? In the past – pharmaceutical companies used to
In 2014, think Beyond Excel based Daily Reporting(DCR) for your MRs
Daily Call Reporting in Excel sheet Excel is a powerful & ubiquitous analytical tool for