What is Market Research? Market research and marketing research are often confused and used interchangeably.
The pharmaceutical industry is fast changing due to the expensive promotion and research & development
Objections from physicians are often seen as “hurdles” or a signal that inhibits a doctor
Today, pharma sales rep must be very well informed about the indications, contraindications and interactions
The social, demographic and economic context in which the pharmaceutical industry operates is changing dramatically,
What’s wrong with the traditional go-to-market strategy? In the past – pharmaceutical companies used to
Daily Call Reporting in Excel sheet Excel is a powerful & ubiquitous analytical tool for