CTOs guide to Pharmaceutical CRM / SFA Vendor selection
The pharmaceutical industry is fast changing due to the expensive promotion and research & development
How handheld Tablets help in Pharma Consultative Sales?
Today, pharma sales rep must be very well informed about the indications, contraindications and interactions
Why Pharma needs to switch from Mass Marketing to CLM – Closed Loop Marketing?
The social, demographic and economic context in which the pharmaceutical industry operates is changing dramatically,
Is e-detailing the cure for less Face-time with Doctors?
Traditionally, one-to-one selling by pharmaceutical sales reps has been the primary means of communication and