CTOs guide to Pharmaceutical CRM / SFA Vendor selection
The pharmaceutical industry is fast changing due to the expensive promotion and research & development
How handheld Tablets help in Pharma Consultative Sales?
Today, pharma sales rep must be very well informed about the indications, contraindications and interactions
Why Pharma needs to switch from Mass Marketing to CLM – Closed Loop Marketing?
The social, demographic and economic context in which the pharmaceutical industry operates is changing dramatically,
Is e-detailing the cure for less Face-time with Doctors?
Traditionally, one-to-one selling by pharmaceutical sales reps has been the primary means of communication and
How to build an army of Motivated Medical Sales Force?
In today’s increasingly complex pharmaceutical world; a highly motivated sales forces offer substantial performance improvement
Evolution of the Medical Representative Marketing Kit
Medical Representative is an important link in pharmaceutical industry. In Pharmaceutical selling, a medical representative
The road to Pharma KAM – Key Account Management
What’s wrong with the traditional go-to-market strategy? In the past – pharmaceutical companies used to
Why Top 50 Pharmas have chosen YouTube as a Digital Communication medium?
The world’s population has passed the 7 billion mark and over 2 billion of those
Need of the hour: Pharmaceutical Sales Training 2.0
Pharmaceutical sales representatives spend most of their time on the road, talking with pharmacists and
Generic CRM vs BYO vs Industry specific CRM for Pharma & Healthcare companies
Adopting a CRM system is a major decision that carries long-term strategic implications for a