CTOs guide to Pharmaceutical CRM / SFA Vendor selection
The pharmaceutical industry is fast changing due to the expensive promotion and research & development
How handheld Tablets help in Pharma Consultative Sales?
Today, pharma sales rep must be very well informed about the indications, contraindications and interactions
Why Pharma needs to switch from Mass Marketing to CLM – Closed Loop Marketing?
The social, demographic and economic context in which the pharmaceutical industry operates is changing dramatically,
How to build an army of Motivated Medical Sales Force?
In today’s increasingly complex pharmaceutical world; a highly motivated sales forces offer substantial performance improvement
How practical is a Mobile MR Reporting software for Pharma?
Mobile computing & real-time communication has been a traveling sales persons dream for years. In
Generic CRM vs BYO vs Industry specific CRM for Pharma & Healthcare companies
Adopting a CRM system is a major decision that carries long-term strategic implications for a
Is the Pharmaceutical Medical Sales Rep an Endangered species?
As the multiple tiers of influence across healthcare networks continue to change and evolve, there
Demystifying Pharma SFE – Sales Force Effectiveness
Sales Force Effectiveness is a strategy that enables the sales force to target bulk of