How practical is a Mobile MR Reporting software for Pharma?
Mobile computing & real-time communication has been a traveling sales persons dream for years. In
Evolution of the Medical Representative Marketing Kit
Medical Representative is an important link in pharmaceutical industry. In Pharmaceutical selling, a medical representative
The road to Pharma KAM – Key Account Management
What’s wrong with the traditional go-to-market strategy? In the past – pharmaceutical companies used to
Why Top 50 Pharmas have chosen YouTube as a Digital Communication medium?
The world’s population has passed the 7 billion mark and over 2 billion of those
Need of the hour: Pharmaceutical Sales Training 2.0
Pharmaceutical sales representatives spend most of their time on the road, talking with pharmacists and
Generic CRM vs BYO vs Industry specific CRM for Pharma & Healthcare companies
Adopting a CRM system is a major decision that carries long-term strategic implications for a
In 2014, think Beyond Excel based Daily Reporting(DCR) for your MRs
Daily Call Reporting in Excel sheet Excel is a powerful & ubiquitous analytical tool for
Is the Pharmaceutical Medical Sales Rep an Endangered species?
As the multiple tiers of influence across healthcare networks continue to change and evolve, there
A Day in the life of a Medical Sales Representative (MR) in India
Indian pharmaceutical industry is one of the fast growing sectors of the Indian economy and
Demystifying Pharma SFE – Sales Force Effectiveness
Sales Force Effectiveness is a strategy that enables the sales force to target bulk of